About me
Hi, I’m Dalton- a creative thinker, a world traveller, a dog dad, and a firm believer in the power of storytelling. Originally from Hernando, Mississippi, I’ve recently traded the Magnolia State for the Lonestar State, where I’m earning my Master’s of Science in Marketing at The University of Texas at Austin.
From demand modeling and marketing analytics to design thinking and consumer behavior, I transform data into stories that stand out as much as I do. Outside of class, I serve as a student ambassador for the McCombs School of Business, where I speak on panels, create social media content, and share my journey with students worldwide. Regardless of the job, I bring passion, energy, and a results-driven mindset to everything I do.
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Data Informed, People Driven: Brands are a reflection of human identity in the marketplace, and it’s our job to tell stories that resonate. That starts with knowing the why, and data only answers what. I use data to inform strategy, but real human insight to drive impact.
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Market Research, Creative Marketing, Experiential Marketing, Campaign Development, Digital Marketing, User Experience, Content Creation, Paid Media, Copywriting, Storytelling, and Branding
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Data Analysis: Excel, R-Studio, Python, SQL, Tableau, SPSS, Google Analytics, Qualtrics
Creative Marketing: Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premier), PowerPoint, Figma
atlanta international fashion week
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Helped grow one of the top-performing studios by managing digital marketing efforts, driving local engagement, and supporting community events. From strategy to execution, I made sure every campaign brought people through the doors — and kept them coming back. Plus, there is nothing quite like making TikTok’s during a packed 5 AM class!
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Supported one of Atlanta's largest fashion events by managing media relations, coordinating influencer partnerships, and creating content to keep the buzz going. Here, I focused on making sure every story (and every look, of course), got the attention it deserved.
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Led awareness campaigns around sexual assault prevention and student safety. Developed messaging strategies and promotional materials to connect students with important resources, creating meaningful impact beyond the classroom.
“His positive energy is contagious, and he’s a breath of fresh air. You just cannot get enough of him!”
“You shared yourself and creativity and added so much to OTF! I know you will continue to bring joy to those around you and be an asset wherever you go!”
OrangeTheory Fitness
experience
See what others have to say!
“I can confidently say that Dalton is one of the strongest students I have taught in years- naturally intelligent, fiercely curious, and highly disciplined.”